Two companies different uses of social media

     As technology and more specifically social media continue to impact every facet of our lives companies both big and small are using social media in a variety of ways to try to connect with consumers.  Two such companies are Samsung and the San Francisco 49ers, who are in different industries and thus user social media differently but both do so very effectively.

   

     Samsung is a global company that most people are familiar with as they make a wide range of electronic devices.  The Samsung mobile social media accounts specifically feature their mobile phone and computing departments. Samsung uses these social accounts to interact with their customers by not only offering insights into new products but also deals and tips on existing products.  They do a very effective job of soliciting interaction from consumers and actually engaging them.  This keeps consumers interested and entices them to check in regularly for new content.  By giving the consumer an incentive to interact through discounts and tips to using their products Samsung has been able to garner a very large active following on their accounts.

     The San Francisco 49ers are a professional football team in the National Football League.  While they do not offer a traditional tangible product, they still use social media to interact with their fans to garner interest in their team.  The 49ers social media accounts use a different strategy to interact with their customers as they do not directly sell products, but rather entertainment.  While they do sell different memorabilia, they do so by garnering support and interest in their team.  The 49ers offer a variety of information about the team, including exclusive content unique to their social media accounts to offer an incentive to their fans to interact and follow them.  Along with exclusive content, the 49ers garner interaction with their site by enaging their fans in conversations about the team and its history as well as offering giveaways to their fans.

     While the two companies profiled are in very different industries they both use social media to engage and interact with consumers.  Both organizations strive to have meaningful interaction with their followers in order to keep them engaged.  Rather than focusing on advertising in the traditional sense and overwhelming consumers with product information, they offer content that will interest and encourage the consumers to continue to follow them.